KADEWE MAGAZINES: TONS OF LUXURY CONTENT

In 2022, The KaDeWe Group entrusted us with the task of updating the customer magazines for their luxury department stores – KaDeWe, Alsterhaus, and Oberpollinger. Our mission was to enhance the KaDeWe Group’s narrative and present the stores in a modern and engaging manner. One year later, our content is seamlessly integrated across all KaDeWe Group’s channels, spanning from in-store displays to Instagram and TikTok. EX EX EX is responsible for developing and producing these magazines from concept to execution, contributing to a 20% growth in print run since the inaugural issue.

Services

  • Creative Direction
  • Editorial Design
  • Content Strategy
  • Content Creation
  • Print Production

BRAND PUBLISHING WITH A POINT OF VIEW

We infuse the KaDeWe Group’s titles with a distinct editorial perspective, creating a ‘real’ magazine experience. By seamlessly integrating product-driven features into the broader cultural narrative, we enhance their relevance. Coupled with our unique editorial design, this approach results in a magazine that genuinely captivates its audience.

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STORYTELLING IS A PEOPLE BUSINESS

Protagonist-focused storytelling: We feature actors, musicians, sports stars, and influencers to amplify the KaDeWe Group’s messaging. Identifying these interview partners and other talent is a significant part of the editorial process, often resulting in partnerships beyond the printed page.

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