MAKING MATTIAZZI: HOW TO CREATE A BRAND

When Italian furniture producer Mattiazzi sought to elevate their business from a family-owned wood workshop to a premium brand, they turned to our creative director, Florian Lambl. Their 10-year partnership resulted in a complete rebranding, the creation of multiple campaigns, and even the design of new pieces of furniture. The outcome is a true success story, with the Mattiazzi name now being mentioned in the same breath as other high-end furniture design houses.

Services

  • Creative Direction
  • Brand Strategy
  • Corporate Branding
  • Creative Concepts
  • Content Creation
  • Full-service Production
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BRANDING AND MORE

For Mattiazzi our creative director Florian Lambl developed a new corporate identity, including the creation of a simple and idiosyncratic logo. To further solidify the Friuli-based company‘s position as a recognizable brand, Lambl also directed multiple photo shoots, each accompanied by a beautifully designed print product.

INVITING DESIGNERS TO COLLABORATE

EX EX EX creative director Florian Lambl guided Mattiazzi through their design partnerships, enabling collaborations with design superstars including Ronan and Erwan Bouroullec, Nitzan Cohen, Konstantin Grcic, Jasper Morrison and Leon Ransmeier. Their resulting collections represent strong ideas that are rooted in Mattiazzi‘s craftsmanship.

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